• Login


Get to know Gene in this first video of the series "Breakfast With Gene"! The one and only #ULTRAGEEZER is 74 years young, and has ran 152 marathons and ultra marathons since 2006. Out of the 152, 77 are marathons and 75 are ultra marathons. Tune in to find out how this fine young man defies all odds, and learn more about his training and preparation for the Western States Endurance Run.

Exclusive Superfood Breakfast sponsor for Western States 100-Mile Endurance Run

Stoked Oats is proud to be partnered with Western States as the official breakfast sponsor for the 100 Mile Endurance Run! As the exclusive superfood breakfast of the race, Stoked Oats will serve its superfood oatmeal and granola both pre- and post-race, as well as providing on-course support to their sponsored runner during the event.

“We are thrilled to not only be joining the WSER sponsorship team but to also welcome Reid to the Stoked Oats family. Stoked Oats provides nutrient dense, high-protein, and low-sugar oat based superfoods and we can’t wait for the WSER community to give it a try,” said SO President Simon Donato. 

"We are extremely excited to have reached this sponsorship agreement with Stoked Oats," said WSER President Diana Fitzpatrick. "Ultra runners throughout the world have increasingly come to the realization how important it is to have high-quality food playing an important role in their training, racing, and their time spent before and after their competitive events. We feel this partnership will be beneficial not only to all of our runners, but to the families, friends and crews of our runners, as well as our volunteers, who through this agreement will be able to use quality Stoked Oats products before, during and after our event."


Reid Coolsaet is a two-time Olympic athlete, and fourteen-time Canadian Champion. A decorated athlete, he recently won the 2021 110km QMT, has run six sub-2:11:30 marathons, and has a marathon personal best of 2:10:28. Reid lives in Hamilton ON with his wife and children. This will be his first crack at the 100 mile distance.

We feel honoured to have had the opportunity to sponsor Canadian, Olympic long-distance runner, Reid Coolsaet. Last year, we followed Reid's journey, and supported him throughout the race. We are so proud of Reid for completing this gruelling 100 miler, and could not be more stoked to be by his side. Click the link below to watch the WSER interview with Reid!

Search our shop