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Join the Stoked Oats family as a brand ambassador and become a key player in spreading the stoke of hearty, healthy breakfasts. Our ambassador program is not just about oats; it's a community of passionate individuals fuelling the fire within. Let's make breakfasts extraordinary together. Apply now and be part of our Stoked team!

Exclusive Superfood Breakfastsponsor for Western States100-Mile Endurance Run

Stoked Oats is proud to be partnered with Western States as the official breakfast sponsor for the 100 Mile Endurance Run! As the exclusive superfood breakfast of the race, Stoked Oats will serve its superfood oatmeal and granola both pre- and post-race, as well as providing on-course support to their sponsored runner during the event.

“We are thrilled to not only be joining the WSER sponsorship team but to also welcome Reid to the Stoked Oats family. Stoked Oats provides nutrient dense, high-protein, and low-sugar oat based superfoods and we can’t wait for the WSER community to give it a try,” said SO President Simon Donato. "We are extremely excited to have reached this sponsorship agreement with Stoked Oats," said WSER President Diana Fitzpatrick. "Ultra runners throughout the world have increasingly come to the realization how important it is to have high-quality food playing an important role in their training, racing, and their time spent before and after their competitive events. We feel this partnership will be beneficial not only to all of our runners, but to the families, friends and crews of our runners, as well as our volunteers, who through this agreement will be able to use quality Stoked Oats products before, during and after our event."

Stoked Oats

Breakfast With Series

Breakfast with Corey Bellemore

Brace yourselves, friends! The “Breakfast With” Series is back, and it's about to blow the lid off your coffee cups. Join us as we sit down with none other than the Beer Mile champ himself, Corey Bellemore!

Breakfast with Gene


Catch up with Gene and Simon after racing the Western States Endurance Run. Find out what types of challenges Gene faced as he embarked on the 100 mile journey, and join us in the season finale of Breakfast with Gene!


In this episode, Gene and Simon finally make it California in time for the Western States Endurance Run! With one day left on the clock, Gene and Simon chat about last minute training and preparation for the 100-miler.


1 more week before the Western States Endurance Run! Has Gene been keeping up with training to break some records next weekend? Tune in to find out!

EPISODE 6 ft. Reid Coolsaet

The countdown to @wser is officially on! In this episode, Gene gets some tips from our 2022 WSER runner and olympian, Reid Coolsaet. Check it out!

EPISODE 5 ft. Ellie Greenwood

The Western States Endurance Run is inching closer and closer! In this episode of Breakfast with Gene, our special guest, Ellie Greenwood, gives the inside scoop on the race track. Tune in to find out some exclusive tips and tricks from the pro ultra-runner herself!

EPISODE 4 ft. Craig Thornley

As we get closer to Western States, Gene gets more and more curious about the trail. In this episode, Gene and Simon chat with Craig Thornley, the race director for Western States. Find out what kind of questions Gene has for Craig in regards to the trail, and ways that he can prepare for the race!

EPISODE 3 ft. Mike Wardian

In this episode, Gene and Simon chat with the one and only, Mike Wardian! Find out what Stoked Oats flavours Mike and Gene love the most, and listen to the advice Mike has to give Gene for the WSER 100.


In this episode of Breakfast with Gene, Simon and Gene discuss Gene's health issues regarding his ultra running career. Will this health issue affect the #ULTRAGEEZER 's performance at the 2023 Western States Endurance Run? How has he held up with other races, including the ITCH race with Simon? Tune in to find out!


Get to know Gene in this first video of the series "Breakfast With Gene"! The one and only #ULTRAGEEZER is 74 years young, and has ran 152 marathons and ultra marathons since 2006. Out of the 152, 77 are marathons and 75 are ultra marathons. Tune in to find out how this fine young man defies all odds, and learn more about his training and preparation for the Western States Endurance Run.

Stoked Oats


Reid Coolsaet is a two-time Olympic athlete, and fourteen-time Canadian Champion. A decorated athlete, he recently won the 2021 110km QMT, has run six sub-2:11:30 marathons, and has a marathon personal best of 2:10:28. Reid lives in Hamilton ON with his wife and children. This will be his first crack at the 100 mile distance.

We feel honoured to have had the opportunity to sponsor Canadian, Olympic long-distance runner, Reid Coolsaet. Last year, we followed Reid's journey, and supported him throughout the race. We are so proud of Reid for completing this gruelling 100 miler, and could not be more stoked to be by his side. Click the link below to watch the WSER interview with Reid!