Look, we love this planet.

It’s where all the fun stuff happens—hiking, biking, stroller racing (it's a thing). So, we’re not here to mess it up.

That’s why we:

* Use 100% Regenerative Organic Certified (ROC) oats as our #1 ingredient

*Use nearly all rain-fed oats for water savings

*Keep our ingredients pesticide-free, glyphosate-free, and preservative-free

Because food should do more than exist—it should actually make a difference.

ROC—WHAT IS IT?

Regenerative Organic Certified (ROC) is the gold standard of farming. It’s not just "sustainable"—it's restorative.

✔ Regenerative Agriculture – Builds healthier soil, captures carbon, and restores ecosystems.
✔ Fair Labor Practices – Pays farmers fairly. Treats workers right.
✔ Animal Welfare – Because, obviously.

It’s organic, but better.

LEARN MORE

We utilize local, Canadian and North American ingredients wherever possible. 100% of our oats are grown in Canada. Our flax comes from Alberta. Maple from Quebec. Washington State apples. Currants, walnuts, and almonds from California. Even our boxes and pouches are made locally, by Canadian manufacturers. We like to know where our food comes from, which is why we source from nice people (see our MEET OUR FARMERS™ page to find out more) who live in beautiful spots nearest to our backyard.

MEET OUR FARMERS